The AMC distributed Taylor Swift: Eras Tour concert movie officially made $2.8M in Thursday night previews.
We told you last night that the rough estimate was below $5M. The pic played in 2,700 theatres with showings last night beginning at 6 p.m. local time.
Remember, these previews aren’t indicative of how the weekend will go. Projections of $100M+ stateside still stand at 3,855 theaters. Swift announced Wednesday night moments before her premiere that she was pivoting her lucky 13 release date plan of Friday 6PM to Thursday night previews for the Sam Wrench directed movie. In certain places, advance tickets for the concert film last night didn’t go on sale until six to eight hours before showtime.
In addition, Swift was competing with herself last night: If you were a die-hard fan, chances are you could have been watching her at the Kansas City Chiefs vs Denver Broncos game where she was cheering on Travis Kelce.
There are technically no comps to last night, not only because of the last-minute addition of Thursday previews, but also there haven’t been many wide release concert movies in the preview millennium era of box office. Interestingly enough, the midnight showtime starts for Michael Jackson concert docu, This Is It, drew $2.2M on its Tuesday night, Oct. 27, before posting a $7.4M Wednesday and $34.4M five-day.
The last minute showtimes for Eras Tour didn’t take too much air out of the sleepy autumn box office with Universal/Blumhouse/Morgan Creek’s The Exorcist: Believer earning an estimated $1.3M yesterday at 3,663 theaters, -9% from Wednesday for a first week of $33.9M.
Lionsgate’s Saw X at 3,262 theaters did $729K yesterday, +1% from Wednesday, and $11.3M in week 2 and $35.7M running cume.
Paramount and Spin Master’s second week of Paw Patrol: The Might Movie earned $15.8M after a second Thursday of $620K, +2%, at 4,027 theaters. The animated pic’s running total is $42.8M.